Posts filed under 'People Centric'
LeWeb08 - How to build a community - Gary Vaynerchuck of Winelibrary.tv
Gary Vaynerchuck is a very well established entrepreneur who has built a multi-million dollar wine business from scratch.
From his talk at the largest European web conference LeWeb I took some very important points which although I’ve heard before, can’t be impressed on too importantly for Agencies, SMBs and Brands alike.
-You’re a clown if you’re not using Tubemogle to upload video, as it is the best way to distribute and track video online.
-You have to love your audience, care about your community, and be authentic with content that you understand. Caring, answer all your fan mails in a serious and authentic way.
-Two things matter: Word of mouth - Now instead of a maximum audience of 100 now people have audiences of thousands if not tens of thousands & Customer service will prevail, if it’s good.
-If you can build a personal/people based brand you should as it will add value to yourself and the company you are working at. A company/brand with a board of celebrities is always going to be more valued by a customer base than one which is invisible.
Live Video streaming by Ustream
Gary @ LeWeb in Paris 2008
Source: Gary Vaynerchuck, Winelibrary.tv
Add comment December 18th, 2008
MediaCampLondon#2 - Tailoring content to your audience
This weekend I listened to Pete Wailes at MCL#2 on digital content. Most of the things he covered are general knowledge for those writing blogs and creating content but here were a few of his key points:
-Tailor to your audience: Create personas, look at who you are targeting, Age, Sex, Location, Level of intelect, Technical understanding..
-Make it scannable: Keep massive blocks of text to a minimum and break up with bullet points and images E.g. ProBlogger.
-Title is king: For attention and SEO
-Multimodal content: Some people prefer to digest their information in different formats, podcasts, PDFs, Videos.. The more you consistently offer the better you will cater for your audience.
-Video: Don’t be scared to do it, but keep it moving and interesting and if possible fun e.g. YourGeekNews, Newspepper…
-Focus on a niche: E.g. Gamers/Who like Xbox/Who like shooting games/
Source: MediaCampLondon, Pete Wailes ‘Explosive Content: the art of creating content for digital audiences’
Add comment December 16th, 2008
Can agencies do blogging succesfully?
Just a quick post regarding sucessful blogs, Danny @ SEOmoz posted a very interesting post..
Continue Reading Add comment August 20th, 2008
Moving to a more client centric internet - PitchPersuasion #1
Historically when creating websites people have followed a very classic method of trying to create a carbon copy of what they believe their organisation looks like into a website.
While this approach does cover off the basic needs of an online presence it does not help educate the buyer, nor does it entice them back to the site in the future. Companies need to start to realise that they need to look at what the people visiting their site might need/want to know.
As most of us now make a decision to purchase before speaking to a sales rep it’s important that the essential information can be easily found and is laid out in a way which is digestible by the various audiences.
Key Points:
- Think about who needs information from your site, e.g. Buyers, Existing, Clients, Press, Investors..;
- Look at the ‘Personas’ of the people visiting your site and ensure that their needs are catered for;
- Work together as an organisation so that Marketing, Sales, Web developers & Agencies are a co-ordinated machine.
Good Example of a client centric site:
Webex - http://www.webex.com
Links/References:
The New Rules of Marketing & PR, David Meerman Scott
1 comment July 20th, 2008